Creating Our New Brand

Our branding partner, Principals, have put together a case study outlining the work they did rebranding Koala Life from the International Koala Centre of Excellence, and shaping Koala Life into the distinctive brand we see today.

"Needing a brand to better support their cause, we created a strategy to establish them as the authority on survival science, spotlight the scale of the problem and expand their network. Designed a distinctive brand identity that illustrates the gravity of the situation. And crafted a trusted voice for good, with a tone and narrative that is clear, open and honest."

View the full article here, or listen to a podcast by Principals featuring Koala Life's CEO Professor Chris Daniels here.